
Everyday athletes are at the heart of everything we do. What is an everyday athlete, you say? The one that isn’t paid to train as their job. You know, the one that balances the demands of life like having a job or kids or friends or all the above with the demands of training. WE SEE YOU. And we are here to research brands and test products like it’s our job because, um, it is.

We know firsthand how impactful the right nutrition, accessories, and inspiration can have on performance and enjoyment. But we also know how time consuming and expensive it can be to try to find those products on your own or hire a nutritionist or performance coach to do it for you.

We knew there had to be a better way, so we created The RunnerBox and The RiderBox. Our team of athletes sorts through all the noise, hand-picks the best products on the market, and delivers them straight to your doorstep along with information on when and how to use them. (We even include the fun and good vibes for free.) From there, you can figure out what works for you and use subscriber exclusive discounts to order more and make sure you always have your favorites on hand.
Everyday athletes are at the heart of everything we do. What is an everyday athlete, you say? The one that isn’t paid to train as their job. You know, the one that balances the demands of life like having a job or kids or friends or all the above with the demands of training. WE SEE YOU. And we are here to research brands and test products like it’s our job because, um, it is.
We know firsthand how impactful the right nutrition, accessories, and inspiration can have on performance and enjoyment. But we also know how time consuming and expensive it can be to try to find those products on your own or hire a nutritionist or performance coach to do it for you.
We knew there had to be a better way, so we created The RunnerBox and The RiderBox. Our team of athletes sorts through all the noise, hand-picks the best products on the market, and delivers them straight to your doorstep along with information on when and how to use them. (We even include the fun and good vibes for free.) From there, you can figure out what works for you and use subscriber exclusive discounts to order more and make sure you always have your favorites on hand.




Yeah, that’s right. The best. We work day in and day out to curate boxes more amazing than our customers could ever imagine. Everything we do is rooted in the customer experience from packaging, to contents, to shipping, to customer service.
Being the best means we don’t do things like other subscription boxes. We don’t ship monthly, we don’t wrap up a handful of samples in a box full of crinkly paper and hope that tricks you into thinking it’s full, and we don’t partner with brands whose core values aren’t aligned with ours just because they give us a good deal.

We are passionate about sport and its power to bring people of all different backgrounds, races, sexualities, and gender identities together in a way that allows for mutual learning and growth. Our heart to bring people together and leave a positive impact on society pervades all aspects of our business.
We are also proud to say that we only work with inclusive vendors who demonstrate socially responsible business practices and put customers and employees at the center of what they do.
Through an attitude of collaboration and inclusion, we aspire to help each person we touch with our boxes become the best version of themselves and reach their full potential, whatever that may be.

Laura Jorgensen
Chief Endurance Officer (CEO)
Loves data and coffee

Courtney Lowe
Chief Operating Officer (COO)
Has a sourdough baking addiction

Andrew Giniat
Customer happiness specialist
Physically can't frown

Kevin Fuller
Photography Guru
Plays in a band

Eric Thompson
Design Wizard
Is really good at bikes

Gelcys
@the_empire_unleashed
Running with, & spreading awareness of, Scoliosis & Fibromyalgia

Jordan
@JordanGarmon
The trail running goat of Asheville

Kiana
@kiana_imani
Olympic Trials finalist for triple jump

Marianne
@just_Curtis3
15 years of competing as a triathlete

Mark
@mark.chandler.121
Competitive marathon, cyclocross AND triathlon racer

Liza
@lizacoach
Pro Cyclist for 17 Years, 7x Kona Ironman Finisher, ITU Age Group World Champ

Vitor
@vizucco
Youngest Brazilian Pro National Road Champ

Ruth Winder
@ruthwinder8
2x Olympian and 2019 US Pro National Road Champ

Brad
@huffyusa
2016 US Pro National Criterium Champ